ABOUT amore
Where artistry meets elegance.
Amore Beauty Supplies was created for the lash artist who believes beauty is not just a service — it’s an experience. Inspired by the effortless luxury of Italy, our brand blends soft, romantic aesthetics with professional-grade performance, bringing a new standard of quality to the lash industry.
Just like the landscapes of Amalfi, the warmth of Sicily, and the timeless style of Milano, every product in our collection has been thoughtfully designed to feel premium, intentional, and beautifully crafted. From our signature lash styles to our precision tweezers, we create tools that elevate your work while honouring the feminine, sophisticated side of the lash world.
We don’t just sell supplies — we celebrate the artistry behind them.
OUR MISSION
To empower lash artists of every level — beginner to advanced — with products that perform flawlessly and look beautiful on the workstation. We believe that when your tools feel luxurious, your work does too.
INSPIRED BY ITALY
Italy is more than a theme — it is the soul of the brand.
Each lash style is named after a place that represents its texture, mood and energy:
Amalfi – classic, timeless, natural beauty
Sicily – soft, full, effortlessly voluminous
Milano – bold, refined, high-fashion definition
Just like Italy, our brand pairs simplicity with elegance, and quality with emotion.
WHAT MAKES US DIFFERENT
✔️ Products created by a lash artist for lash artists
✔️ Aesthetic-led branding designed for Instagram, salons & content creation
✔️ Quality you can feel — fibres, grip, precision, everything chosen intentionally
✔️ A brand that values community, education & accessibility
Meet The founder
Meet Ellie, the founder of Amore Beauty Supplies — a lash artist who saw a gap in the industry and decided to build the brand she wished existed.
After years in the lash world, Ellie realised that most tools and products were either high-performing but unaesthetic, or beautiful but lacking in quality. She wanted both — luxury that performs. So she began designing products with a focus on detail, softness, feminine branding, and the kind of quality lash techs could trust every day.
What started as a vision for a more romantic, refined lash brand has now become a full collection inspired by Italy, created for artists who believe beauty should always feel intentional.
“I built this brand for the lash artist who wants her tools to feel as beautiful as her work.” — Ellie
